Guest: Amir Ganjeiie.

A serial tech entrepreneur with expertise in new business development and digital marketing. His latest companies are 6thSolution.com, a startup studio company and rekab.app, a mobility platform for smart cities.

We are honored to announce that CCCIQ will host a session with Mr. Amir Ganjeiie on April 26th 2021, at 6:00 PM.

In this event we will cover:
How to find a profitable niche
popular online business models
Online shop, Amazon FBA program, Shopify dropshipping
website or mobile app?
Wordpress, Shopify, Wix ?
SEO
Social media marketing

The Presentation Content

101 for first time digital entrepreneurs

• The ONLY goal is to SELL and make profit
• Always remember Pharmaprix!

Popular business models in online world

• Sell a physical product: FB group, Amazon Marketplace, Instagram
• Sell a digital product:Zazzle.com
• Sell an online course: thinkific.com
• Innovative tech startups

Market Selection

• How big is it?
• Competition: do a thorough research
• Your expertise: be honest with yourself
• Know your customer
• Know your network strength
• There is no need to be 100% innovative! Just 10% is enough

Physical

• Shipping cost is very expensive in Canada
• Operation prevents you from global expansion
• It’s easier to sell, people like tangible products
• You will compete locally
• You can sell to anyone! Around the world
• There is literally no service/product delivery cost
• It’s harder to sell
• You will compete with the whole world

Digital

• Fulfilled by Amazon FBA
• Amazon handles inventory, billing, shipping
• You need to put your products in Amazon inventory
• Margins should be high
• You just focus on marketing and sales

Sell digital products

• Just do the design
• Use one the market places like Zazzle
• Focus on sales and marketing

Online Course

• Find a niche
• Create content
• Focus on sales and marketing

Some ideas – Online course

• Cooking for your persian date!
• Learn how to date a persian girl
• Farsi for second generation kids

Steps!

• Do not over think! Be brave and act!
• your niche
• Do a market research
• Launch small, run some ads
• Gather feedback
• Iterate!

For every new businesses you need

• High quality product / Service
• Team
• Marketing strategy
• Early Adaptors ( use Iranian community in a smart way)
• Create trust
• Reviews and testimonials
• Money

Marketing ROI is important

• Ads work!
• Email marketing is super important
• Be creative and brave!
• Know your customer needs!
• Work with experts
• Based on your profit margin, decide on the ad expenses

Your Team

• Find a team in Iran and work with them! Use ponisha.ir and jobinja.ir
• Use Fiverr.com
• Good developer costs around $1000 ~ $1200/m CAD in Iran
• Content creator (graphic, text) around $600 CAD/m

Money

• Apply for every grants: have a young, female co-founder
• Apply for loans: PME montreal, BDC, enterprunerici, futurpreneur, …

Example:

1. Online course: How to date persians?
2. Define your target market
3. French Canadians who have a persian colleague, neighbor, classmate,…
4. Between 30 ~ 50 years old
5. Willing to invest $100 on a course
   …

Create your course

• List of lessons
• Record your videos (using an iPhone) and just be careful about the voice quality
• Find someone in Iran to do the post production for you
• Create an account on thinkific
• Create a landing page for advertising your service

Create a landing page

• Landing page is where your potential customers land after clicking on your ads. Find someone in Iran to help you with the design and tech part
• Introduce yourself and explain why this course is important
• Have video testimonials on the page
• Ask them to enter their email address for a free access to the first couple of lessons
• Offer time limited discounts, like if you signup NOW, you will get 30% off

Do a social marketing campaign

• Create an interesting video or a nice design
• Spend $500 on FB lead generation ads. these ads, should bring you around 50 leads, find someone specialist in Iran to help you with the technical side
• Offer them free access to the first three lessons
• Lead them to your landing page

Convert free users to paid users

• Define a smart email marketing strategy
• After they watch the first video, send them a 10% off coupon
• After they finish the course, if they don’t register in 10 days, send a 30% off coupon
• Send them video testimonials to encourage them to subscribe

Calculate the ROI and Repeat!

• Calculate the sales for $500 ads
• If you are making a profit, just repeat !
• In this case, if you convince just 6 people to buy your service, you are making a profit! Remember with $500 you almost get 50 free users

New Startup

Minimum Viable Product

• High quality product
• Does the most important thing!

Important Metrics

• From the user perspective
• UI / UX
• Speed
• Bugs

Cash Flow and revenue model

• Startups fail because of cash flow not revenue model

Organic and Paid users

• Organic users are FREE
• Paid users come from paid ads

SEO: Search Engine Optimization

• Free users from Google
• Takes time and energy
• The most attractive lead generation technique

Inbound Marketing

• Generating attractive content for final your users

Social media marketing

• Mostly FB and IG
• Target market selection
• Perfect for general products and services

Search Engine Marketing

• Paid ads on Google
• Keyword selection is important
• Landing page is important

Software Quality Metrics

• Technical Debt
• Use platforms
• Scalability is important

Online Shop

• Why shopify?
• Why WooCommerce? In Iran developers don’t know that much about Shopify